Experience

Univision Radio [2012–2016]

Vice President of Content, Los Angeles, California [2015-2016]

· Led vision and direction for content and brand management strategies for the Regional Mexican formatted stations and the Los Angeles cluster, including KLVE, the company's flagship property.

· Set forth new content management structure and processes, which coupled with strategic content and marketing initiatives led the stations to historic ratings successes. In Los Angeles, the 3 FM stations achieved a combined 12% share in the key, 18-49 adults audience ranking 1, 2, and 3 in the Spanish-language market. The Regional Mexican formatted stations ranked #1 in their format and/or Spanish-language in 13 of 15 markets.

 

Univision Radio, Los Angeles and San Diego, California [2012–2015]

Content Director

    · Directed Regional Mexican brand portfolio of stations across multiple markets and the Los Angeles cluster of stations as content director before being elevated to vice president role (2014-2015). Played a significant role in implementing and shaping the company’s centralized content production model, which reduced costs and staffing by 25%, while improving ratings results.

    · Managed content operations for the radio cluster, which included Regional Mexican KLNV and Spanish Adult Hits KLQV (2012-2014). KLNV regained the #1 Spanish-language position and both stations consistently ranked #1 and #2 in the market.

 

CBS Radio, Houston, Texas [2011–2012]

KLOL-FM Program Director

· Positioned the station in the top 2 of Spanish-language radio market and top 5 general market with Adults 18-34 by curating a blend of pop rhythmic hits with mainstream ballads for mass-appeal. Pursued an aggressive events strategy producing private concerts with format superstars, including Juanes and Prince Royce.

 

Univision Radio, Los Angeles and San Francisco, California [2006–2011]

Program Director

· Successfully transitioned KLVE to new ratings methodology (PPM) maintaining the top Spanish-language ranking position in Los Angeles.

Operations Manager

    · Directed programming and marketing departments of six-station cluster with various formats: KSOL-FM, KSQL-FM, KBRG-FM, KVVF-FM, KVVZ-FM and KLOK-AM.

    · Increased market share by developing a working environment that prioritized synergy between key departments in the organization and the company’s television stations.

 

Radio One, Houston, Texas [2004–2005] 

KROI-FM Program Director

    · Created, launched and directed programming, research and production of new Spanish-language format.

· Consulted in research projects in several markets exploring opportunities for Hispanic radio products.

 

Spanish Broadcasting System, Los Angeles, California [2002–2004 ]

Operations Director / Programming Manager

· Managed programming, production, promotions and research departments for KLAX-FM, KXOL-FM, and KZAB-FM/KZBA-FM.

 

Grupo Uniradio, Tijuana, Mexico [2003–2005] 

XHFG-FM and XHA-FM Programming and Marketing Consultant

 

Represented by Sutton, Barth and Vennari, Los Angeles, California 2002-2004 

Voiceover Actor - clients included 20th Century Fox, McDonald’s, DirecTV, Vans, and Albertsons

 

Big City Radio, Los Angeles, California [2000-2002] 

KLYY-FM Director of Programming and Music

 

Entravision Communications, Los Angeles, California [1998-2000] 

Production Assistant / On-air Personality

 

Fox Sports Americas (now Fox Sports en Español), Los Angeles, California [1998-1999] 

Production Intern

 

Education

Harvard Business School - Alumni

Program for Leadership Development, 2010 - 2011

The Business of Entertainment, Media and Sports, 2014

Creating Shared Value, 2014

Launching New Ventures, 2015

 

University of Southern California - Marshall School of Business

Management Development Program, 2010

Digital Media & Technology Management Program, 2010

 

Certified Transformative Coach by Michael Neill

Supercoach Academy, 2017 & 2018

 

Specialties & Languages

Hispanic media, coaching, competitive analysis, strategic planning, branding, marketing strategy, digital media content creation, Spanish-language radio programming.

  • English
  • Spanish
 

Honors and Awards

Best PD in America - Radio Ink Magazine, 2008, 2013

Program Director of the Year - Monitor Latino 2008, 2009, 2010, 2014, 2015