Unleash your creativity, innovation, and transformative power.

In 2017, I established my private practice to serve individuals and organizations unleash their creativity, innovation, and transformative power to fulfill their potential.

For twenty years, I worked in Radio as a content and programming leader. Over my career, I've realized that while sound strategies serve an essential purpose, the real impact comes by getting more out of ourselves through insight and understanding.

Personal Transformation | for executives and on-air personalities.

Business Transformation | for innovation in media and entertainment.

The insight-based transformation that The Power of Perspective offers results in success and exceptional performance with ease and flow.



You already have all you need to create freely, express with ease, and meaningfully connect.

In our engagement, I'll guide and facilitate access to the innate power and wisdom you possess to transform for the benefit of yourself and others.

The Power of Perspective model designed to access our innate power and wisdom to unleash creativity, innovation and transformation.

The Power of Perspective model for personal and business transformation I've developed and perfected enables positive change based on fundamental principles of creativity and innovation.


Our journey begins by taking a look at the business of life form a place of curiosity and wonder. The Power of Perspective is what enables insight, the catalyst behind transformation at all levels.


Personal Transformation Consulting 

for Executives, Creatives, and On-Air Personalities

  • Do you want to access more creativity and get things done without stress?

  • Do you want to live in authenticity with creative freedom and peace of mind?

Authenticity, creativity, and success come from accessing our natural and fundamental wellbeing.

A clearer understanding of what we experience through insight opens our perspective and put us in touch with our innate power to unlimited creativity, innovation, and transformation.


Business Transformation Consulting

for Innovation in Media and Entertainment Organizations

  • Are you looking to grow your brand and audience?

  • Do you want to innovate and expand in the digital space?

Through collaborative engagement, your team and I will dive deep into the foundational principles behind creativity, teamwork, and results. Our work together will enable critical insights into the development and execution of a successful content strategy. 

In our engagement, we'll go beyond superficial analysis and brainstorming into a deeper dive to bring about real innovation and transformation.  


Companies and Shows I've Worked With

Proven Transformative Results

  • Univision Communications

  • CBS Radio

  • Spanish Broadcasting System

  • Radio One

  • Entravision Communications

  • El Show de Piolín

  • El Show de Omar y Argelia

  • El Bueno, La Mala, y El Feo

  • Lotus Communications

  • mitú


I am a Harvard Business School-trained consultant with over twenty years of experience working with media professionals and leading companies serving Hispanic audiences in the United States.

My passion is unleashing creativity, innovation, and transformation for individuals and organizations in media and entertainment.

Radio Career

As a former vice president of content at Univision Radio, I led content strategies for 20 stations across America from Los Angeles to New York City. I've held various programming and operations roles for companies such as CBS Radio, Spanish Broadcasting System, Radio One and Entravision. 

Throughout my career, I’ve been known to apply creativity, strategic thinking, and leadership to improve team performance and grow market share.

Education and Training

I am an alum of Harvard Business School having completed HBS's version of an executive MBA - Program for Leadership Development (PLD) along with The Business of Entertainment, Media and Sports (BEMS), Launching New Ventures (LNV), and Creating Shared Value (CSV).

I am certified in general management and digital and technology management by USC Marshall School of Business. In addition, I am certified as a transformative coach by Michael Neill's coaching academy and took part in Martha Beck’s life coach training program. 

My Journey

On my 36th birthday, I realized I had accomplished all the personal and professional goals I'd set to that point, yet I did not feel fulfilled. I reached the top of my profession, lived happily with the love of my life, and had traveled around the world - everything I had dreamed of, but something was missing.

I realized that no matter what I had accomplished thus far, I was not truly successful. I was still dissatisfied and had to make a change!

In late 2016, I left behind my corporate career and put a brake on the routine I was living in. I embarked on an introspective journey and exploration of my existence to find out what was missing.

Years of studies of wisdom traditions and contemplation led me to a series of profound insights that helped me gain a deeper understanding of the principles of transformation and wellbeing.

In 2017, I established my private practice to help clients unleash their creativity, innovation, and transformative power to fulfill their potential.

My life journey has been one of wonder, exploration, learning, growth, friendship, love, work, and fun. I am grateful for the opportunities life has brought my way, and there's nothing I appreciate more than sharing what I know and learning with others.

Thank you for your interest and for making it this far on my page. I look forward to working with you and having fun in this great Game of Life!


Awards and Recognitions

Radio Ink's Best Program Directors in America in 2008 and 2013.

Program Director of the Year by Monitor Latino in 2008, 2009, 2010, 2014 and 2015.