Transformation for Media and Entertainment Businesses
through Innovation and Creativity
In our engagement, rather than focusing on problem-analysis, your team and I will work collaboratively on uncovering stronger and better possibilities and how to bring them about. I'll facilitate access to the innate power and wisdom we all possess to innovate for audience and revenue growth.
My consulting engagements start with getting to know you and your team. Exploring together the principles behind creativity, teamwork, and results set the foundation for a clear understanding of your objectives and current challenges and how to transform opportunities into a reality.
Discovering key insights unleashes the creative engine of the entire team - promoting collaboration in designing and implementing a new strategic direction. This collaborative approach sets the tone for effective execution of significant content innovation initiatives and rallies the team behind them.
The Power of Perspective opens us up to transformative insights.
One of the keys to creating a winning content offering is to know your audience and their needs and expectations. Insight and a deeper understanding of who your audience is and how to best serve it innovatively naturally results in higher engagement and growth. These insights can come from anybody on the team; therefore, setting the right environment for creativity through openness is essential.
My priority is to do the work that will get you results. I do not have a one-size-fits-all solution. My mission is to help your team think more creatively and productively for your product to perform at its best for audience and revenue growth. Let's connect and explore together what's possible.
Content Strategy Innovation
Spanish-language Radio Programming
Creativity and Branding
Audience, Music, and Content Research
At Univision, I set forth a new content management structure and processes, which, coupled with strategic programming and marketing initiatives, led the stations to historic ratings successes. In Los Angeles, the 3 FM stations achieved a combined 12% share in the key, 18-49 adults audience ranking 1, 2, and 3 in the Spanish-language market for the first time in the history of the cluster. The Regional Mexican formatted stations ranked #1 in their format or Spanish-language market in 13 of 15 markets.
CBS Radio's KLOL listening audience share with adults 18-49 grew over 20%. The station ranked top 5 in the general market with adults 18-34 and 18-49. The audience was energized and engaged through the implementation of an extensive events and grassroots marketing strategy that included private concerts with format superstars, Juanes, and Prince Royce.
Companies and Shows I've worked with:
Spanish Broadcasting System
El Show de Piolín
El Show de Omar y Argelia
El Bueno, La Mala, y El Feo