Looking for Growth in PPM: Focus on the Second P - People

What works best to grow ratings in PPM (Nielsen Audio’s Portable People Meter): focus on the second P in PPM, People. Serve both the audience and your team to the best of your abilities and you’ll do great.

Here's a simple exercise to help you attain a better understanding of your target audience. Once you have a clear idea of ‘where’ you’d like to play, then you can focus on ‘who’ to serve. 

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RadioFernando Perez
Don’t Just SWOT, SWEAT!

In my former role as vice president of content at Univision, I lead content strategies and the operations of a group of 20 stations across America. With stations in 15 cities, my team and I needed an easy and most effective way of understanding the markets we competed in and what our position was in each of them. This need was perfectly fulfilled by the famous strategy tool called the SWOT analysis.

In order to make the best use of the SWOT analysis tool, I’ll make a few recommendations to prepare for the exercise with your team and I’ll point out three key areas to focus on for your analysis.

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RadioFernando Perez
First: Find the Plot

Over the years I've spent programming radio stations, I’ve come to learn and use some simple, yet effective lenses for looking at radio stations, their on-air product, and the audience to create winning content offerings.

In this first article, I’d like to start with the big picture and look at how to find opportunities in the marketplace; what I’ve called: First: Find The Plot.

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RadioFernando Perez
Accountability: Unexpected Freedom

In business accountability is everything. If you’re a leader you’ve probably made everyone on your team accountable for their specific task and goals. Accountability applies to the leader as well who is expected to set priorities and help employees and clients reach their objectives.

 

It’s easy to understand how clear accountability helps a business run smoothly, but on a personal level do you know who or what is accountable for your experience of life? Are external events such as business and economic cycles, “difficult” people, or a personal issue in your life accountable for how you show up in the world, how you respond and how you live your life?

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Fernando Perez
Putting an End to Personal Development Work!

Personal development is a fun game to play - until it’s not - when it gets personal.

How many times have you felt like all you needed to feel great about yourself was to learn a new skill or conquer a goal? Only to realize that once you’ve mastered the skill or attained the goal there was a new skill or goal that was needed for you to feel complete. The feeling of accomplishment either lasted seconds or wasn’t even there because you were on to the next thing.

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Fernando Perez
The Power of Initiative

When I was a teenager, I'd normally wait around for instructions from my mother or father to tell me what chores needed to be done. In my house I didn't necessarily have assigned tasks, but my sister and I were always expected to help in whatever was needed. 

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Fernando Perez
Authentic Leadership

To explore what it is to be an authentic leader I would like to start with a contrast: a leader without authenticity does not follow the primordial - his own inner calling.

Authentic leadership emerges from within us, where our call to launch also comes from. To lead, you must first know how to see and hear that inner call. That which motivates us, moves us, drives us to "see" and take a certain course is the source of the authenticity that lives within us.

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Fernando Perez
The War of the Worlds (In Our Heads)

Radio is such a powerful medium. Its main attribute is its ability to entertain us via our own use of the imagination. A few days ago, as I reflected on how great radio creatives make use of the mind as the magic component for any good audio show (or any story for that matter) to come alive, I thought of how our lives are also impacted by the stories we so creatively generate via our use of Thought. 

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Fernando Perez
Stumbling Upon The Inside-Out Understanding

On the morning of my birthday in 2016, I awoke with a feeling of frustration and dissatisfaction. Although I was not clear why I was feeling how I was feeling, something inside me told me it was time to move on from the job I had been doing for years. It was a great job with a solid company and I loved the people I worked with, yet I knew I had to make space for something new.

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Fernando Perez