About

I am a Harvard Business School-trained consultant with over twenty years of experience working with media professionals and leading companies serving Hispanic audiences in the United States.

My passion is unleashing creativity, innovation, and transformation for individuals and organizations in media and entertainment.

Radio Career

As a former vice president of content at Univision Radio, I led content strategies for 20 stations across America from Los Angeles to New York City. I've held various programming and operations roles for companies such as CBS Radio, Spanish Broadcasting System, Radio One and Entravision. 

Throughout my career, I’ve been known to apply creativity, strategic thinking, and leadership to improve team performance and grow market share.

Education and Training

I am an alum of Harvard Business School having completed HBS's version of an executive MBA - Program for Leadership Development (PLD) along with The Business of Entertainment, Media and Sports (BEMS), Launching New Ventures (LNV), and Creating Shared Value (CSV).

I am certified in general management and digital and technology management by USC Marshall School of Business. In addition, I am certified as a transformative coach by Michael Neill's coaching academy and took part in Martha Beck’s life coach training program. 

My Journey

On my 36th birthday, I realized I had accomplished all the personal and professional goals I'd set to that point, yet I wasn't fulfilled. I had reached the top of my profession, lived happily with the love of my life, and had traveled around the world - everything I had dreamed of. But there was something missing...

I realized that no matter what I had accomplished thus far I was not truly successful. I was still dissatisfied and had to make a change!

In late 2016, I left behind my corporate career and put a break on the routine I was living in. I embarked on a deeply introspective journey and exploratory phase of my existence to find out what it I was that I was missing.

Many years of studies of wisdom traditions and contemplation led me to a series of profound insights that helped me gain a deeper understanding of the principles behind creativity, transformation and the true source of wellbeing.

In 2017, I established my private practice to share these fundamental principles of transformation with clients to help them unleash their creativity, innovation, and transformative power to fulfill their potential.

My life journey has been one of wonder, exploration, learning, growth, friendship, love, work, and fun. I am grateful for the opportunities life has brought my way and there's nothing I appreciate more than sharing what I know and learning with others.

Thank you for your interest and for making it this far on my page. I look forward to working with you and having fun in this great Game of Life!

 
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Awards and Recognitions

Radio Ink's Best Program Directors in America in 2008 and 2013.

Program Director of the Year by Monitor Latino in 2008, 2009, 2010, 2014 and 2015.