Unleash your creativity, innovation, and transformative power.

For over 15 years, I worked in Radio as a content and programming leader. Over my career, I've realized that while sound content strategies serve an important purpose, real transformation comes when content creators and on-air personalities succeed by getting more out of themselves.

In 2017, I established my private practice to serve individuals and organizations unleash their creativity, innovation, and transformative power.

See below to learn about my services:

Transformative Coaching for executives, creatives, and on-air personalities.

Transformative Consulting for innovation in media and entertainment.



The Power of Perspective model for coaching and consulting I've developed is based on fundamental principles of creativity and innovation. In our engagement, I'll facilitate access to the innate power and wisdom we all possess to create, innovate and transform.

 The Power of Perspective model designed to access our innate power and wisdom to unleash creativity, innovation and transformation.

The shift generated by The Power of Perspective will bring to light transformative insights resulting in success, outstanding performance, and well-being.


Transformative Coaching 

for Executives, Creatives, and On-Air Personalities

  • Do you want to access more creativity and get more things done with less stress?
  • Do you want to live in authenticity with freedom and peace of mind?

A clear understanding of how the mind works allow us the freedom to be in touch with our innate power and peace of mind - giving us full access to unlimited creativity, innovation, and transformation.

The misunderstanding that external circumstances are the cause of stress and unhappiness limits our capacity for living life fully. Our experience of reality is generated 100% by the mind. Authenticity, motivation, and success come from the inside out.


Transformative Consulting

for Innovation in Media and Entertainment Organizations

  • Are you looking to grow your brand and audience? 
  • Do you want to innovate and expand in the digital space? 

Through a collaborative engagement, your team and I will dive deep into the foundational principles behind creativity, teamwork, and results - enabling key insights for the development and execution of a successful content strategy. 

The traditional consulting model of static strategic recommendations is limited. In our engagement, we'll go beyond analysis and brainstorming into a deeper understanding of the mind to bring about true innovation and transformation.  


Companies and Shows I've Worked With

Proven Transformative Results

  • Univision Communications
  • CBS Radio
  • Spanish Broadcasting System
  • Radio One
  • Entravision Communications
  • El Show de Piolín
  • El Show de Omar y Argelia
  • El Bueno, La Mala, y El Feo
  • Lotus Communications
  • mitú


I am a certified transformative coach and consultant with over 15 years of experience working with media professionals and leading companies serving Hispanic audiences in the United States. My passion is unleashing creativity, innovation, and transformation for individuals and organizations in media and entertainment.

Radio Career

As a former vice president of content at Univision Radio, I led content strategies for 20 stations across America from Los Angeles to New York City. I've held various programming and operations roles for companies such as CBS Radio, Spanish Broadcasting System, Radio One and Entravision. 

Throughout my career, I’ve been known to apply creativity, strategic thinking, and leadership to improve team performance and grow market share.

Education and Training

I am an alumnus of Harvard Business School having completed HBS's version of an executive MBA - Program for Leadership Development (PLD) along with The Business of Entertainment, Media and Sports (BEMS), Launching New Ventures (LNV), and Creating Shared Value (CSV).

I am certified as a transformative coach by Michael Neill's 'Supercoach Academy' and took part in Martha Beck Life Coach Training program. 

In addition, I am certified in general management and digital and technology management by USC Marshall School of Business.

My Journey

On my 36th birthday upon waking, I realized I had accomplished all the personal and professional goals I'd set to that point, yet I wasn't fulfilled. I had reached the top of my profession, lived happily with the love of my life, and had traveled throughout Europe, Asia, Africa, and Central and South America - everything I had dreamed of. 

But there was something missing... I wished someday I could combine my passion for creativity, business strategy, and personal development my own way and do it independently.

I realized the perfect moment to do "my thing" would not magically arrive. I had to make a change, simply go for it! In late 2016 I left behind my corporate career, traveled to France for a cultural immersion, and started exploring personal and business transformation through coaching.

After acquiring a deep understanding of the mind and its implications on creativity, innovation, and performance (just about everything!) I launched my coaching and consulting practice in 2017.  I now serve various companies and media professionals unleash their creativity, innovation and transformative power for growth and success with peace of mind front and center. 

My life journey has been one of wonder, exploration, learning, growth, friendship, love, work, and fun. I am grateful for the opportunities life has brought my way and there's nothing I appreciate more than sharing what I know and learning with others.

Thank you for your interest and making it this far on my page. I look forward to working with you and having fun in this great Game of Life!


Awards and Recognitions

Radio Ink's Best Program Directors in America in 2008 and 2013.
Program Director of the Year by Monitor Latino in 2008, 2009, 2010, 2014 and 2015.