I am a certified transformative coach and consultant with over 15 years of experience working with media professionals and leading companies serving Hispanic audiences in the United States. My passion is unleashing creativity, innovation, and transformation for individuals and organizations in media and entertainment.
As a former vice president of content at Univision Radio, I led content strategies for 20 stations across America from Los Angeles to New York City. I've held various programming and operations roles for companies such as CBS Radio, Spanish Broadcasting System, Radio One and Entravision.
Throughout my career, I’ve been known to apply creativity, strategic thinking, and leadership to improve team performance and grow market share.
Education and Training
I am an alumnus of Harvard Business School having completed HBS's version of an executive MBA - Program for Leadership Development (PLD) along with The Business of Entertainment, Media and Sports (BEMS), Launching New Ventures (LNV), and Creating Shared Value (CSV).
I am certified as a transformative coach by Michael Neill's 'Supercoach Academy' and took part in Martha Beck Life Coach Training program.
In addition, I am certified in general management and digital and technology management by USC Marshall School of Business.
On my 36th birthday upon waking, I realized I had accomplished all the personal and professional goals I'd set to that point, yet I wasn't fulfilled. I had reached the top of my profession, lived happily with the love of my life, and had traveled throughout Europe, Asia, Africa, and Central and South America - everything I had dreamed of.
But there was something missing... I wished someday I could combine my passion for creativity, business strategy, and personal development my own way and do it independently.
I realized the perfect moment to do "my thing" would not magically arrive. I had to make a change, simply go for it! In late 2016 I left behind my corporate career, traveled to France for a cultural immersion, and started exploring personal and business transformation through coaching.
After acquiring a deep understanding of the mind and its implications on creativity, innovation, and performance (just about everything!) I launched my coaching and consulting practice in 2017. I now serve various companies and media professionals unleash their creativity, innovation and transformative power for growth and success with peace of mind front and center.
My life journey has been one of wonder, exploration, learning, growth, friendship, love, work, and fun. I am grateful for the opportunities life has brought my way and there's nothing I appreciate more than sharing what I know and learning with others.
Thank you for your interest and making it this far on my page. I look forward to working with you and having fun in this great Game of Life!